My dad used to say “When you are growing or gambling, you are on the razor’s edge.” Both require nerves of steel and a complete trust and faith in the laws of nature and yourself. As I got older, it seemed my dad got smarter. I’m still not sure how that worked as my dad can’t read or write.
He got pretty good with a spanking stick when I was a kid, but that’s another story.. anyway.. Razor.
Getting off the razor means you either made a sale and shaved off money, or got cut down and did nothing. Your razor in business has to revolve around four things.
1. Cost. Your product has to be priced attractively to the market to make people want to buy it. I have a customer right now who wants to put on a major sports event. She has a sponsor deck written to ask sponsors for half million for the naming rights of the event. Problem is, they will only have 1,000 people at the event. She’s set herself apart before she began with her own razor. When she put out the sponsor deck, she had long term sponsors fail to even return a phone call.
2. Variety of the same product. You need to know if your candy bar needs to have multiple flavors. If you need to have multiple size packages of candy. Any sort of variety your product might ever have must be considered. With Parker Pots, I blew it. I never considered people would refuse to buy one size because I didn’t have the next size manufactured.
3. Can you GET the product to the customer when they have to have it? With my pots, if I couldn’t get the next size to the customer before the plants were ready, they refused to buy the first size. I couldn’t prove that I had the funds to build the gallon pot. I was sunk before I got my first order.
4. Help your customers. This means make sure you know ALL of the things they need or want with your product. When your customers feel your product might put their production at risk, they will not buy from you. Not being able to give a hard date of when the one gallon pots would be available for purchase put a huge damper on sales.
Are you ready?
Pick your razor.
Shave your competitive edge and advantage so you can hit the gate with sales.
I'm Parker MacRae and I am an inventor and a grower of Cannabis. Got a comment? Please let me know what you think. Are you inventor? Have you experienced this?